Red herrings are responses to an original argument that don’t address the substance of the argument — they’re distractions. The various forms of ad hominem are attempts to discredit the argument by discrediting the arguer. But what about the reverse? What if the claim is that the argument is true because the arguer is an authority?
Argument From Authority
In the argument from authority, we claim that a statement is true because of the person who said it. The general form of this argument goes thusly:
- Person A makes claim C.
- Person A has particular authority or credentials in the area of claim C, or is a unique position to know the truth about claim C.
- Therefore, claim C is true.
Argumentum ad verecundiam is generally translated as “argument from respect,” but verecundiam really means modesty or shyness, a cynical formulation by the phrase’s creator, John Locke. “When men are established in any kind of dignity, it is thought a breach of ‘modesty’ for others to derogate any way from it, and question the authority of men who are in possession of it.”
On June 3, 2011, Sarah Palin famously spoke of Paul Revere, saying in part, “He…warned uh, the British that they weren't gonna be takin' away our arms….” The resultant fight that broke out on the Paul Revere Wikipedia page is about power. The criticism of Palin was treated by her adherents as a form of lèse majesté — as if it were improper and unfair to do anything other than accept her formulation as fact.
Argumentum ad potentiam means “argument from power,” in which the temporal authority of the speaker is the evidence offered for the truth of the statement. That’s what Marc Anthony mocks when he says, “But Brutus says he was ambitious. And Brutus is an honorable man.”
The third version of argument from authority is ipse dixit, or “he himself has said it.” It’s simply a bare assertion, a statement offered without evidence or factual support. You are supposed to believe it purely on the word of the person making the statement. The rule, for example, that one must not end a sentence with a preposition comes from 18th century grammarian Robert Lowth — who made it up.
Of course, it’s not wrong to have your opinions and beliefs influenced by people with particular authority and education. In fact, it’s hard to see how we could avoid doing so. We don’t have the time to learn everything ourselves, and in some cases we don’t have the capacity, tools, or resources. The fact that a given authority believes something can be a reason for us to believe it ourselves, at least as a provisional hypothesis until something better comes along.
What it doesn’t do is constitute a formal proof. For a formal proof, you have to provide evidence of the proposition itself, rather than a list of the credentials of the person making the statement.